The Black-Owned Clean Brand That’s Making Waves In The Beauty World

The Black Owned Clean Brand Thats Making Waves In The Beauty - The Black-Owned Clean Brand That's Making Waves In The Beauty World

Source: The Black-Owned Clean Brand That’s Making Waves In The Beauty World

Staying true to Tisha Thompson’s mission, LYS’ hero product is LYS Triple Fix Serum Foundation, which Insider says contains beneficial ingredients like turmeric, ashwagandha, and moisturizing oil. From Boomers to Zoomers, this lightweight foundation offers people of all ages a hydrated, naturally flawless complexion. A beauty writer at InStyle raved about its coverage, citing the gentle filtering effect on skin and the way the foundation absorbed seamlessly into her skin.

Thompson told Fortune that she believes the foundation has been a huge success because of the hard work that went into the product’s development process. As she explained, the company “tested this foundation on 150 different skin tones” and made sure every skin type was covered. Before approving any product, Thompson prioritizes quality assurance by observing both product longevity and the performance of their products across different undertones. “My personal life is as diverse as the client base I target, so I’ll be pinging my team, family and friends, influencers, industry experts, etc. to get real-time feedback on how the formulas are addressing their most pressing skincare concerns,” Thompson told Fortune While most clean foundations range from $35 to $40, according to Glossy, the LYS foundation costs $22 and comes in 35 shades per Sephora.

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